After experiencing negative sales growth for the first time during the Monopoly season the year prior, this commercial was launched as part of the “Monopoly at McDonald’s” advertising campaign. The campaign was successful, helping McDonald’s achieve its sales aims with a year-over-year sales lift of 5.6% during the game period.
Chrysler sought to expand Jeep customer base by appealing to a younger, more diverse and urban customer. The “i live. i ride. i am. Jeep.” campaign positioned Jeep as “a new way of working, playing and living always on your own terms”. In the year of the campaign, Jeep posted double-digit sales growth and became the Chrysler Group’s top-selling brand.
Bermuda Department of Tourism
Services: Writing & Production/Music Supervision
The Bermuda Department of Tourism sought to distinguish itself in the uber-competitive Caribbean vacation market. The “Feel the Love” campaign rebranded the island vacation destination as a weekend and short vacation option for a youthful, upscale “urbane traveler” from major East coast cities, rather than day trippers on cruises. For three years during the campaign, the number of visitors increased 16.6%, to its highest levels in 15 years. “Feel the Love” remains Bermuda’s most effective campaign to date.